Guest Blog: Ray McGroarty, EMEA Director, Industry Solutions and Market Development

Financial Services is a fast-moving sector where new decisions about the most valued commodity – money - are made with every passing second. Having a collaborative workforce that is driven towards improving business productivity and speed of decision-making is therefore pivotal to the success of any financial services company as well as their customers. The right mix of workplace collaboration tools can not only improve engagement internally between the various departments of a geographically dispersed financial service workforce, but also externally between internal departments and their suppliers and customers. This allows the workforce to be more agile and productive and in turn promotes flexible working.

The applications, devices and workspaces used to conduct business in financial services have evolved from being consolidated, homogenous and predictable to being fragmented, heterogeneous and spontaneous. The workforce is more dispersed and mobile, and business is conducted from almost any location and at any time. This is leading to an increase in the demand for workplace technology that enables borderless collaboration and improves the speed of the decision-making process for businesses within the financial services sector.

The five pillars of financial services

Mobility

With the advances in technology, the ways in which customers access information supplied by their financial services providers have also changed. For example, customers can easily access their banking information or details of a payment they made using their mobile phone or computer, eliminating the need to physically visit a bank. Within the workforce, there is a growing need for mobility and access to services that do not compromise expert face-to-face interaction for the internal teams.  When it comes to external communications with partners or customers, business workflows need to be able to provide the same functionality conveniently as during such meetings there is often a need to discuss documents, applications and approvals. To do this, we need audio-visual interaction along with content sharing ability. Audio-visual interactions enable customers to understand clearly as they can read the gestures and body language too, and ask questions in real-time, discuss concerns, share documents through content-sharing solutions and obtain spontaneous feedback where possible. This speeds up the decision-making process for the financial services firm without compromising on customer satisfaction.

Agility and Flexibility

Financial service companies need to be agile to be able to search and hire new talent – currently there is a struggle to attract the best talent and make hiring decisions promptly.  Utilising video collaboration for talent acquisition, on-boarding new employees and providing learning and development opportunities helps improve employee engagement, communication, as well as the reach of corporate initiatives. Additionally, financial service organisations need to offer flexibility to work, flexible locations and training. 

Creativity

The challenge around creativity is how to synchronise to ensure work and efforts are not being duplicated and that the creativity is shared – whilst this is often conducted through email, video proves to be efficient and there is a better understanding when employees are able to see and discuss in real time. It’s not always possible to meet every day so video solutions enable a financial service company to collaborate effectively.

Trust

To evolve as a business, visual interaction, especially when it’s an interesting higher-value transaction, is desired to put the face back into the heart of financial services. When making important decisions, it is vital that decision-makers feel confident and can trust that their financial services advisor is making the right choices.  Millennials are reluctant to engage with big banks, they have current accounts, credit cards, but they aren’t investing their money in the same way as their parents’ generation. The financial services sector needs to start attracting this generation if they are to drive value from these customers. There are also wider economic implications for the financial services sector and the UK market as a whole if they can’t rebuild that trust and encourage the public to engage again.

Facilitating convenient access to specialist advisors through video collaboration, and making those digital appointments as valuable as their in-person counterparts through real-time content collaboration solutions, allows customer advisors to cross-sell, up-sell and improve the overall business efficiency. To learn more about the changing face of financial services and how you can achieve collaborative financial services to gain competitive advantage please join me and FinTech expert Mike Baliman on the 5^th May at 10am BST by registering here and join the #FaceOfFinance twitter hashtag to join the full conversation.

If you are unable to make the webinar you can always download the full version of our new free whitepaper which will give you access to a new, exclusive video detailing what should be top of mind for leading financial services institutions to remain competitive.

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