The amount of recorded video in our world is exploding. In just about every sector from health care and education organizations, to global enterprise business, to local governments, organizations are creating a high volume of recorded videos for functions like corporate communications, online training, and video conferencing meetings.
Training videos can be made available on-demand to employees. A health care example is shown above.
After having many conversations with our industry cohorts on business productivity, a big question keeps coming up: How do IT managers set a strategy for making their videos more searchable and useful?
The answer is metadata. It’s an ambiguous term to many, but when the rubber meets the road, metadata gives people easy access to content. With apps like speech-to-text, users can search through videos to find content that otherwise would’ve been hard to locate. The beauty of it is that it’s intuitive. Most people in the workplace know how to search a Word document or a website for a keyword or phrase, and it’s not much of a leap for people to do this with recorded videos.
Here are my top 5 takeaways for how speech processing and media indexing impacts business:
Knowledge workers find what they need faster. Employees can efficiently discover the videos they need, and navigate easily to key words within the video, which saves time and effort. Project teams see a boost in post-meeting productivity as video conference meetings are transcribed, making it easier for participants to find and review important discussion points which may be buried in an hour-long recording.
Top-down communications are more easily consumed. Corporate communications departments benefit from reduced effort through automation, where transcripts of executive webcasts are automatically generated and time coded, and published alongside the archived video. This makes key points easy to replay and review.
Video-based training becomes more targeted. Training departments are able to provide improved access to training course inventory, because employees can easily discover relevant training resources, based on key-word searches, using their preferred device.
Media has more reach and more impact. Organizations that have deployed media indexing solutions have improved recall in media search by up to 900%, helping users find content that would otherwise not be found. Additionally, organizations experienced decreased search abandonment rates by 50%.
Transcripts enable big data insights. Over time, the aggregation of transcribed recordings will enable big data insights, as organizations invest in advanced analytics systems. Companies who take advantage of the rise of multimedia, social media, and media analytics will have a clear advantage, and will be able to derive intelligence for business results.