Enterprise Connect: Trends in Webcasting and Content Management

[Cara Daly (cara_daly)]

Today, we’re at Enterprise Connect, where over 5,000 technology professionals gather to see and experience the latest in voice, video and content collaboration technologies.  New business models and technology advancements will be discussed in key note presentations and in the expo hall, sharing a common thread: removing barriers that once prevented effective workforce collaboration. 

Let’s have a look at one of the major trends in the recording, streaming, and video content management space that we expect to see at Enterprise Connect: convergence with video collaboration technologies.

In recent months, industry analysts have published compelling reports that show strong correlations between an organization’s investment in room-based video conferencing endpoints, and its investments in recording and streaming platforms.  Earlier this quarter, I sat down with Steve Vonder Haar from Wainhouse Research, who shared with me that the conference room was the primary site of webcast origination – more than theaters, studios and mobile devices combined.   So what does this mean?

Enterprises that have experienced a strong ROI from video conferencing through travel savings and increased productivity also realize that these business benefits are just the beginning. These organizations also need to create quality webcasts and recordings to support training, corporate communications, and knowledge management initiatives, and want to do this cost-effectively, without requiring their average employees to be experts in video production.

That’s where convergence between these two technology categories comes in:  it lets your employees use existing VC endpoints in new ways - to reach hundreds or even thousands of viewers with live webcasts or recorded video assets.  The integration of video conference solutions and webcasting helps employees create higher quality videos using familiar workflows, in a managed approach that addresses enterprise needs like scalability, security, and quality.

Visit the Polycom Booth 1405 to experience how an enterprise recording, webcasting, and portal solution complements your existing video conference investments.  #ec15